Brand kit
The ATHRIX brand
Download the logo, get to know the typefaces and copy the colors. Everything you need to talk about ATHRIX on your website, on social media or in print.
Logo
Download the logo
The ATHRIX logo is the word itself: we have no separate symbol and no initials. When the space is square — an avatar, an icon — we don't crop the name: the full word goes centered on a black square, just like in the app. Use the SVG whenever you can — it scales without losing quality, on screen and in print — and the PNG (transparent background, 2400 px wide) where vectors aren't supported.
Usage
How to use the logo
ATHRIX
Clear space
Leave a margin around the logo equal to the height of the A. No text, images or borders inside that area.
48 pxMinimum size
Don't go below 48 px wide: any smaller and the letters close up and the logo stops being legible. If the space is square, use the icon instead of shrinking the logo.
What not to do
ATHRIX
Don't change the logo's color: it goes in white or black, never in lime or any other color.
ATHRIX
Don't stretch it, squash it or rotate it.
ATHRIX
Don't add shadows, outlines, gradients or other effects.
ATHRIX
Don't place it on backgrounds that don't give it enough contrast.
Athrix
Don't retype the name in another typeface.
ATHRIX
Don't put it inside shapes or stick it next to other logos: for square spaces there's the icon.
Typography
Our typefaces
All three are free and available on Google Fonts. Each one has a single job: Archivo sets the logo, Bebas Neue the big headlines and Inter all the rest of the text.
ATHRIX
AaBbCcDdEe 0123456789
Archivo · ExtraBold (800)
The logo's typeface. We use it for the ATHRIX name and nothing else, and we don't even type it: the logo is pasted from the files above.
TRAIN FOR REAL
ABCDEFGHIJ 0123456789
Bebas Neue · Regular (400)
The big headlines on the website and in marketing material: condensed, uppercase and always short. Never for the logo.
Track your progress
AaBbCcDdEe 0123456789
Inter · Regular to ExtraBold (400–800)
All text that isn't a big headline: subheads, paragraphs, buttons, labels and data. Always in sentence case — uppercase is the logo's and the headlines' job.
Color
Our colors
Black for the background, white for the text and lime for what matters. Tap any color to copy its hex.
Supporting colors
Social media
The brand on social media
An ATHRIX post or story is built from the same pieces as everything else: black background, white text and lime used in a single place. These are the three decisions that make it recognizably ours.
ATHRIX
The lime glow
It's the brand's only ambient effect: a lime circle at 10–15% opacity and heavily blurred (120–140 px on a 1080 piece), behind the content. No color gradients and no hard shadows.
TRAIN FOR REAL
Photos with text
Every photo with text on top is darkened: a flat black overlay and a gradient that blends the bottom into the background. The text is always white, and never sits over the light area of the image.
10 pxLabels
14 pxButtons
22 pxCards
Three corners
They're the same as in the product, so a piece and a screenshot of the app round off the same way. Any other value — a perfect square, a pill, something in between — isn't part of the brand.
Rules for every piece
- The wordmark is pasted from the SVG on this page. It's never typed, not even with Archivo installed.
- It goes in white on black and in black on light backgrounds. The logo is never colored lime.
- Headlines go in Bebas Neue and in uppercase; the rest of the text in Inter and in sentence case.
- Lime shows up only once: a stat, a label, a button. If it's everywhere, it stops being the accent.
- Zero emojis inside the image. In the post's caption it's the writer's call; in the design they don't belong.
- The clear space applies here too: the logo is never pushed up against the edge of the piece.
Name
How to name us
- It's written ATHRIX, always in uppercase, with no accents and no spaces.
- It isn't translated or adapted: it's ATHRIX in every language.
- It's a proper name: "the ATHRIX platform", never "an athrix".
- If you write about us, link to athrix.fit.
Press description
ATHRIX is the software platform for personal trainers, coaches and gyms. From a single place, a trainer builds their routines, manages their athletes, charges for their services online and gives them their own app where they train and log their progress.
Need anything else?
If you're looking for another format, a version that isn't here, or you'd like to check how to use the brand in your project, write to us.